True_me beauty

Illustrator – Dimension – Photoshop – After Effects – Figma – Tilda
Closing cross black
2023
Brand identity, packaging design, and website design

about

In this project, we crafted the brand identity for a women's skincare line with a focus on simplicity, elegance, and authenticity. Our designs sought to inspire women to embrace their true selves by creating visuals that echo natural beauty and intrinsic worth. From the logo to packaging, every element was thoughtfully designed to reflect these values, aiming to resonate deeply with the brand's target audience. The overall aesthetic aims to create an emotional connection, encouraging women to not just use the products, but to also engage in a journey of self-love and acceptance.‍

A diverse toolkit was essential for this multifaceted project. Illustrator handled the branding and vector graphics, while Dimension was used for 3D mockups. Photoshop took care of image editing, and After Effects was used for motion graphics. Figma was our go-to for web design prototyping, and Tilda finalized the web build. Each tool had its unique role, ensuring a polished and cohesive brand identity that aligned perfectly with the brand's mission.

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